Deliveroo delivers more than just dinner. In 2024 it launched the retail arm of its offering. Fresh flowers, gifts, heck even a new phone charger when you’re down to your last 2%, all yours in just a tap.

 

To build buzz around the retail offering, we crafted a series of OOH and digital ads aimed to inspire people when they would need the service most. 

 

In the week run-up to Mother’s Day, we flooded London with a OOH placements of a giant roo head bursting with flowers. For Valentine’s Day, a cheeky line captured commuters’ attention at busy tube stops. And, over winter, pharmacy-specific social ads filled people’s feeds.