Birrificio Angelo Poretti tasked Hue & Cry with relaunching the brand in the UK with additional variants. The Italian brand offers a range of beers specifically crafted with varying styles and taste profiles to be the perfect accompaniment to food. They needed a brand platform that would elegantly challenge the role of beer at the dining table, stealing share from wine to own the ‘with food’ occasion during quality dining experiences.

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Borrowing codes and language from the world of wine, I worked with Hue & Cry to position the brand within elevated food occasions and encourage our audience to reconsider beers role at the dining table.